Facebooking for Cyberunions
If your union isn’t using Facebook, you’re the exception to the rule. With over two billion active monthly users, it’s safe to say that most of your delegates, members, and advocates live […]
How to Write a Social Media Policy for Your Professional Organization
If you’re a professional organization, you really should develop a social media policy. Like… now. Everybody’s doing it. Plus, your employees will thank you. So will members of your organization. […]
Facebook’s Paid Advertising is Getting the Transparency Treatment
Facebook’s recently come under fire. And with good reason. Just a few weeks ago, the social network appeared before the Senate Intelligence and Judiciary committees to answer questions about Russian […]
Mind Your Business with Facebook Groups
Facebook Groups is the future of everybody’s favorite social network. Seriously. If you’re a stakeholder in a business, it’s likely you’ve been ignoring one of Facebook’s most powerful tools. And […]
Politicos, Facebook Groups Isn’t Just for Your Local Stitch ‘n Bitch
If you’re a political candidate or responsible for managing a candidate’s social media, you’re definitely using Facebook (at least, you should be). You’ve got your very own Facebook page where […]
Turbocharge Your Association’s Membership with Facebook’s Revamped Groups Feature
If you’re a stakeholder in an association or professional organization, chances are you rely on a membership revenue model. In other words, member acquisition and retention are essential to your […]
Facebook’s New Mission Statement and What It Means for Marketers
Something huge happened on June 22nd… Facebook changed its mission statement. So what? you say. Big deal? Well, it is. Seriously. Especially for marketers. If you remember, Facebook initially set […]
Socialize Like a Pro
At Arke, we’re a little obsessed with social media. In fact, we talk about it a lot. But not without good reason. Social media, if used properly, offers businesses and […]
Why do execs hate social?
For all of us content evangelists out there, it’s sometimes surprising that many companies, CEOs, and executives are still worried about putting their brand on social media. It makes sense. […]
Understanding Social Media
Social Media for Executives In 2012, Stanford found that less than 60% of North American companies use social media to interact with customers, and even less to advertise or to […]