If you’re a political candidate or responsible for managing a candidate’s social media, you’re definitely using Facebook (at least, you should be). You’ve got your very own Facebook page where […]
If you’re a stakeholder in an association or professional organization, chances are you rely on a membership revenue model. In other words, member acquisition and retention are essential to your […]
Something huge happened on June 22nd… Facebook changed its mission statement. So what? you say. Big deal? Well, it is. Seriously. Especially for marketers. If you remember, Facebook initially set […]
Many associations and professional organizations operate under a membership revenue model. This means that member growth and retention is key for the survival of the association. But associations are seeing lower […]
In the last decade, there has been a small change in my Rewards cards programs. About a year ago, I was mailed a flyer from Shoppers Drug Mart that contained […]
You can find everything you need to know about Google Analytics on the Internet. There are so many guides for setting up, tracking, and running Google Analytics for your website, […]
At Arke, we’re a little obsessed with social media. In fact, we talk about it a lot. But not without good reason. Social media, if used properly, offers businesses and […]
For all of us content evangelists out there, it’s sometimes surprising that many companies, CEOs, and executives are still worried about putting their brand on social media. It makes sense. […]
Responsive web design is when a web page is built to scale, allowing for the optimal viewing experience, no matter what device the site is loaded on. This is slightly […]
CRM or Client (or Customer) Relationship Management tools can be almost anything; apps, strategies, technologies, or even a manual system for organizing and streamlining your customer interactions. Have you ever […]