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Organizing Your Association: Starting the Next Chapter


Organizing Your Association: Starting the Next Chapter

Media Literacy: What’s Payola Journalism?


Media Literacy: What’s Payola Journalism?

Are You Ready for Canada’s Digital Privacy Act?


Are You Ready for Canada’s Digital Privacy Act?

Facebooking for Cyberunions


Facebooking for Cyberunions

Twiplomacy: The Rise of Foreign Policy 2.0


For better or for worse, politics have gone wireless.

How to Write a Social Media Policy for Your Professional Organization


If you’re a professional organization, you really should develop a social media policy. Like… now.

Facebook's Paid Advertising is Getting the Transparency Treatment


Facebook’s recently come under fire. And with good reason.

Storming the CASL


Our tips and tricks to staying CASL compliant.

Become the King (or Queen) of CASL


CASL: The basics.

5 Digital Tools Your Union Should Already Be Using


Digital will improve your engagement, reach, and influence in the public sphere. Finally, it'll boost your membership numbers.

The Worst Ever Canadian Political TV Ads


Apologies in advance, some of these are truly terrible. I mean, uncomfortable-to-sit-through terrible.

Switching your Website From Blah to Brilliant With NationBuilder


Making the big jump from your blah legacy system to NationBuilder is easy.

Mo’ Money, Mo’ Problems: What the New Ontario Political Contribution Rules Mean for Your Organization


The Membership Management Software Showdown: Who Will Win?


Membership management ain’t no slice.

The 5 Canadian Political TV Ads that Changed History


Our methodology for ranking these spots is pretty straightforward: their effectiveness and their ability to convey a message compellingly. Our second criterion is obviously pretty subjective, but oh well, feel free to disagree with us!

25 Tips for Building an Effective Conference Marketing Strategy


Here’s our complete guide to running a great conference, on and offline.

A Phone-Banking Strategy You Can Bank On


If you’re seriously considering executing a phone-bank, here’s how to pull it off like a champ.

Mind Your Business with Facebook Groups


If you’re a stakeholder in a business, it’s likely you’ve been ignoring one of Facebook’s most powerful tools. And guess what? It just got a whole lot more powerful.

Politicos, Facebook Groups Isn’t Just for Your Local Stitch 'n Bitch


Chances are you aren’t taking advantage of Facebook’s group feature. And that’s understandable. The old group feature was, for lack of a better word, messy. But it’s changed. A lot.

Turbocharge Your Association’s Membership with Facebook’s Revamped Groups Feature


Let's look at how associations can leverage some of the big changes to Facebook’s group feature to turbocharge their membership.

Facebook’s New Mission Statement and What It Means for Marketers


Something huge happened on June 22nd…

Associations Need To Modernize - Here's How


Associations Need To Modernize - Here's How

Big Data for Little Budgets


Big Data for Little Budgets: How to Build a Market Segmentation Strategy

Metrics for Mathphobes


Metrics for Mathphobes

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